Strategic consulting and advisory for tourism destinations and businesses
We provide expert consulting and technical assistance to both public entities, such as regional governments, municipalities, as well as private sector businesses (including tourist accommodations and more). Our team guides clients through every step of the process, from project planning and formulation to the successful implementation of actionable strategies.
Tourism Sustainability Plans for Destinations
As part of the Recovery, Transformation, and Resilience Plan (PRTR), funded by the Next Generation EU Funds, the PSTD initiative is inspired by the principles of the 2030 Agenda and the United Nations Sustainable Development Goals (SDGs), paving the way for a more sustainable and resilient tourism sector.
Strategic tourism plan development
Using advanced tools like environmental analysis and resource evaluation, we assess the strengths, weaknesses, opportunities, and challenges within the tourism sector. Our process incorporates insights from global and local market trends to ensure strategies are forward-thinking and impactful.
From this analysis, we create tailored strategies and actionable plans designed to achieve measurable results. Performance indicators are established to track success and continuously refine efforts, ensuring destinations thrive in a dynamic tourism landscape.
Strategic Plans for Smart Tourist Destinations (DTI)
Our approach focuses on seven core pillars: Governance, Sustainability, Accessibility, Innovation, Tourism Product Development, Branding and Promotion, and Technology.
As specialists in implementing SEGITTUR’s exclusive DTI methodology, we adapt and tailor the process to suit each destination’s unique needs. From methodology refinement to in-depth diagnostics and actionable plans, we guide destinations toward becoming fully Smart Tourist Destinations, ensuring innovation, competitiveness, and long-term success.
Strategic tourism project management: Destination promotion
Our approach includes:
- Marketing campaigns to promote tourism products and services, ensuring maximum visibility.
- Coordination and support for trade fairs and promotional activities, helping your destination shine on global platforms.
- Professional representation to enhance the credibility and appeal of your destination.
From crafting compelling advertising materials to leveraging the power of digital and social media, our team ensures your destination is positioned to captivate travelers and achieve lasting success in a competitive tourism landscape.
Technical assistance for integrated tourism destination projects
Our services include identifying business opportunities, setting clear goals, designing facilities, and creating effective marketing and management strategies. We also focus on improving sustainability and promoting social inclusion in all projects, ensuring your project creates a positive and lasting impact. Let us help turn your vision into a successful and sustainable tourism destination.
Identifying tourism business opportunities
Our approach to identifying tourism business opportunities includes:
- Market analysis: Exploring tourism trends such as travel behaviors, popular destinations, and demographic changes to uncover untapped niches and growth potential.
- Competitor analysis: Evaluating competitors to pinpoint their strengths and weaknesses, enabling businesses to establish a unique market position.
- Demand analysis: Conducting in-depth market research to understand tourist preferences and identify opportunities for innovative products and services.
- Resource assessment: Reviewing local resources—natural attractions, climate, cultural heritage, and infrastructure—to strategically position and promote destinations.
- Trend analysis: Monitoring global social, economic, environmental, and technological developments to adapt strategies and seize emerging opportunities.
Our goal is to empower tourism businesses to anticipate industry shifts, leverage their unique strengths, and create memorable experiences that resonate with modern travelers.
Tourism product design, creation, and organization
- Design: We carefully plan every aspect of your tourism product, from concept to structure, ensuring it resonates with your target audience and aligns with the latest market trends. We focus on blending creativity with practicality to create a compelling offering.
- Creation: Once the design is set, we transform ideas into reality. Our team executes the design with precision, incorporating cutting-edge features and ensuring seamless integration with the destination’s characteristics.
- Organization: We handle the operational side, implementing streamlined processes to guarantee smooth management and high-quality delivery. From logistics to customer service, we ensure every detail works cohesively to enhance the traveler’s experience.
Let us help you create a standout tourism product that captivates your audience, adds value to your destination, and elevates your business to new heights.
